Programmes Advisor (New Business)

Company:

McGeralds Entrepreneurship Centre (McGeralds), a leading SME Business Support consultancy specialising in Enterprise and Supplier Development (ESD) and Socio-Economic Development (SED) facilitation, based in South Africa.

About the Role:

The Programmes Advisor is a revenue-first role responsible for driving new client acquisition, opening new doors, and securing meaningful deals. This “hunter” position focuses on proactive prospecting, building a strong sales pipeline, and closing new business.

Key Responsibilities
  • New Client Acquisition (Hunter Role): Independently generate leads, cold call, network, and secure meetings with senior decision-makers (CEO’S, CTOs, CFOs, Talent Directors).
  • Sales Pipeline Management: Own the full sales cycle from initial prospecting to closing, ensuring a consistent flow of new revenue.
  • Strategic Prospecting & Outreach: Identify and pursue target companies via outbound cold calling, LinkedIn prospecting, and social selling.
  • Solution Selling & Negotiation: Conduct discovery sessions to identify client pain points, pitch customised solutions, and negotiate contracts.
  • Relationship Mapping: Engage with C-suite level stakeholders to understand organisational needs and build long-term partnerships.
  • Target Achievement: Consistently achieve or exceed monthly/quarterly revenue and activity KPIs.
  • CRM Management: Maintain accurate CRM records (e.g., Zoho, Salesforce, HubSpot) to track progress and forecast revenue.
Required Experience & Skills
  • Proven “Hunter” Track Record: 3–6+ years of B2B sales experience (tech/SaaS/FinTech, ESD preferred), with a demonstrated history of meeting/exceeding revenue targets.
  • Strategic Prospecting Skills: Expert at building a cold-outbound pipeline, cold calling, and using LinkedIn to mine for prospects.
  • Consultative Selling: Ability to sell complex solutions, manage long-cycle deals, and engage senior stakeholders.
  • Resilience & Drive: High stress tolerance, proactive, and target-driven
  • Communication Skills: Exceptional presentation and negotiation skills to articulate value
Performance Indicators (KPIs)
  • Revenue generated from new clients.
  • Number of qualified meetings
  • Pipeline value/velocity.
  • Conversion rate of proposals to closed